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Search Engine Optimization Process

Many important factors should be taken into consideration when implementing SEO principles. Among all other factors the KEYWORD implementation is what is very imperative as it serves both the search engines and the people. Many web masters are carried away by site building that they forget or give little importance to this KEY factor. The best way to compete with the search engine and help the end user dynamic killer <title> tags are to be used. But providing a dynamic tag for each page is complicating and more so it might take a lot of time to show actual results.

Dynamic content generation is an effective way through which you can make changes in the over all sites <title> tag and get the expected result in search engines. But after this implementation how long does it take to show positive results? Generally SEO implementation is done in five stages and they are

  • Evaluation and planning
  • Execution
  • SEO implementation
  • Completion
  • Monitoring

The first stage takes about 14 days to complete as the SEO professional needs:

  • To take current site statistics like link popularity and PR etc
  • Pre-optimization submission to respective search engines
  • SEO friendly analysis
  • Choosing the right keyword
  • Implementing keywords in selected web page content
  • Recommending link building scope

The second stage usually takes 5 days as the data and the content to be optimized and the editing and revisions have to take place. And the third stage which is the SEO implementation stage will take about 4-5 days to execute and quality check the implementation. And when this is over the fourth completion phase wherein the site is re-submitted for search engines is done and the completion report is finally drafted.

The fifth and final stage which is the monitoring stage takes about two moths from the execution phase as the rank monitoring and traffic report should be analyzed and further recommendations if any implemented. Thus SEO is not a very easy process it needs time and lots of hard work. The actual process from evaluation and planning to the execution might take around 4-6 weeks for implementation. This time scale does not include the client’s response, discussions and other changes being made to the web pages. Generally web masters classify SEO into

  • on-page optimization (SEO)
  • off-page optimization ( link building)

Both natural and organic search engines prefer off-page factors and thus link building also serves as an effective SEO tool. So how does the search engine work after implementing the SEO factors to bring out the web page in the results?

When the user enters a word in the search engine the user does not search the web but searches through the index created in the search engine. The result depends upon what the spiders find using the algorithm from the database of information in the search engine. The search engine uses the algorithm to find out the relevance of the information submitted to it by the web masters.